Guest Column: 10 Things your Business should avoid on Social Media-Swati Bhargava Co- Founder Cash Karo
Social media is a two way communication channel and by incorporating useful suggestion from your customers, your brand can always grow writes Swati Bhargava, Co-founder, CashKaro.com.
There are plenty of articles that tell what you should do on social media but only a handful that tell what you should not! Here is a list of deadly mistakes which you must avoid making on your company’s social media page:
- Avoid criticizinganycompany/brand
Every company has competitors but complaining about them won’t do you any good. Condemning a person or a brand will make your company look immature. You may end up losing your valuable customers and also your prospects.
- Use sourced images carefully
Always exercise caution when using images that do not belong to your brand. There are plentiful images on the internet which do not have any copyright issues that you can use. When using an image that belongs to someone else, always give credit and link it back to its rightful owner. When in doubt over using an image, you can always get permission from its owner.
- Do not mix personal with professional
Do not broadcast your personal views via your brand’s social media channels. Stay away from posting your religious beliefs or political views.This behavior could insult your customers and also, overshadow the positives of your brand. Your company's brand page should always reflect its own voice and tone.
- Do not take things for granted
Once you have established your presence on a particular social media channel, do not think that your work is sorted. You need to keep working on your strategies continually to keep your audience engaged with new ideas. Posting the same stuff over and over again will reduce your customer base.
- Do not indulge in profanity
This one is a no-brainer! Keep calm and never be arrogant. Being rude is one of the quickest ways to dissipate the good reputation of your brand. It can also result in counter attacks which will only add to the negativity.
- Do not spam
While it’s great to share promotional content, do not bombard the newsfeed of your users with useless content. Engage with your users and offer them useful content so that they keep coming back.
- Do not ignore negative feedback
When you receive negative feedback from your customers, do not ignore them. Learn how to deal with negative customer feedback as it is a major part of doing business. Your customers offer you a unique opportunity to grow your business by assessing the weak points. Always remember that social media is a two way communication channel and by incorporating useful suggestion from your customers, your brand can always grow.
- Do not post anything about anyone without their permission
Posting embarrassing pictures of your colleagues without their permission is never okay, even if you may find it in good humor. Know where to draw the line between funny and offensive content. You do not want to put yourself or your brand in bad light.
- Do not focus on just one medium
Here’s the thing: Making your presence on just one social media channel or on all channels is wrong. If you focus on only one medium, you lose out on gaining right users from other channels. If you focus on all social media channels but post same type of information across all social networks, you lose again! Determine the most relevant social networks for your business and then come up with a proper strategy on attracting your target audience.
- Do not ignore your analytics
Knowing whether your strategies are working is vital. You need to track your activities and find out if your efforts are paying off. This is how you will learn to improve, make new plans for achieving your goals and deliver them.
Always keep these pointers in mind to use social media effectively for your business. It’s better to be safe than sorry.
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