Top Story


Home >> Digital >> Article

Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

Font Size   16
Government follows PM Modi's lead in leveraging social media: Prakash Javadekar

Minister of Information and Broadcasting, Prakash Javadekar highlighted the importance of social media in government strategy. Talking about the immense reach of social media, Javadekar termed it a medium of the new generation, which empowers people and strengthens the democracy. Highlighting the defining role that social media played in the recently concluded General Elections, the Union Minister who also holds the Environment portfolio said, “Modi ji used social media brilliantly to reach and communicate with the people effectively. Now our government is also using this medium to stay connected with the masses.”

Elaborating on how the government has been propagating the use of social media, Javadekar said that the name of recently launched Pradhan Mantri Jan Dhan Yojana (PMJDY), a scheme to financially empower the poor, had originated from an online contest. “I am putting up another billboard on the website - please suggest the name, contents and other ideas for DD-Kisan,” said Javadekar while seeking ideas on the contours and content of the proposed Kisan TV to provide real time information on various agriculture related issues to farmers.

Javadekar was sharing his views at the ASSOCHAM conference over the topic ‘Social media: Boon or Bane’ held in New Delhi on Tuesday.

Tags Prakash Javadekar Narendra Modi Digital Media Jan Dhan Yojana Kisan TV

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular