Top Story


Home >> Digital >> Article

Government empanels Isobar with National e-Governance Plan for Digital India Program

Font Size   16
Government empanels Isobar with National e-Governance Plan for Digital India Program

The Government of India (GoI) has empanelled Isobar, the digital agency from Dentsu Aegis Network, with the National e-Governance Plan (NeGP) for the Digital India Program. The mandate here is specifically for GoI’s Digital Media Services. The decision was taken after careful scrutiny and a thorough and transparent bidding process that included multiple agencies.

Commenting on the empanelment, Shamsuddin Jasani, Managing Director, Isobar India said, “It is a great honour for us to be working with the National e-Governance Plan for its Digital India Program. We could not ask for a better project to work on which marries our passion for digital and working for the society and country at large.”

The main difference between Digital India and the programmes in the past is that there is a sense of understanding of the need for implementing it holistically. The policy document moves away from the sector-specific programs and envisages a framework that covers the entire digital ecosystem in the country. It aims to address the issue of the presently stressed infrastructure and strengthen connectivity at the grass roots to enable the spread of information to the yet unconnected (about 60 crore) citizens.

Gopa Kumar, Vice President, Isobar India added, “It’s really an honour for us to partner NeGP on this prestigious project. We aim to invest in this partnership with our innovation and media expertise and work towards transforming India into a digitally empowered society and knowledge economy.”

Isobar India aims at playing an active and productive role with the NeGD in its future projects under the 'Digital India' banner.

Tags Gopa Kumar Isobar National e-Governance Plan Shamsuddin Jasani

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube