Top Story


Home >> Digital >> Article

Goldkist Intl unveils South East Asia’s first mobile training academy

Font Size   16
Goldkist Intl unveils South East Asia’s first mobile training academy

In this era of mobile revolution, what if one gets hands-on experience in mobile phone technology. In order to impart latest training in that field, Singapore-based Goldkist Group has decided to set up South East Asia’s first Mobile Technology Academy in Delhi.

Engaged in distribution of mobile phones and IT products, Goldkist Group is a leading distributor of O2, Sony Ericsson, Watch Data and Lexmark.

The idea to come up with a mobile academy has been initiated by H.D Gupta, an NRI based in Singapore, and the Managing Director of Goldkist International (S) Pte Ltd.

He said, “Mobile phone industry is the industry of present and future. Our educated youth need to have the latest training in the knowledge-based technology. For such a huge industry, there is no such institute for imparting practical and relevant training in mobile phone technology in the country at present.”

Goldkist Mobile Academy, located in South Extension, will be offering a one-year diploma programnme in cellular technology and management covering technical overview of mobile technology, hardware, servicing of handsets, sales and marketing, channel development, research and development, advertising and marketing, mobile applications, purchase management et al.

The increasing mobile penetration is the reason that led Gupta to set up such an academy. He highlighted the scorching pace at which the mobile phone industry was growing in India by stating that this year 750 million units of mobile phones would be sold worldwide and also pointed out that according to US-based investment bank Morgan Stanley, India’s mobile market was expected to grow at a compound average rate of 40 per cent until 2007.

The course, commencing from September 1, will be available at a fee structure of Rs 27,000 and has certain unique things about it, wherein scholarships will be given to financially weak students, and students have been guaranteed jobs after the successful completion of the course. This apart, top five students will also get on job training abroad.

An investment of about Rs 50 lakh had been made in the first phase, informed Gupta, adding “Later we want to scale it up to Rs 5 crore.” He further said that the academy would have its own campus in the near future.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial