Top Story

e4m_logo.png

Home >> Digital >> Article

Goibibo changes slogan after backlash for copying MakeMyTrip’s #BefikarBookKar campaign

06-May-2016
Font Size   16
Goibibo changes slogan after backlash for copying MakeMyTrip’s #BefikarBookKar campaign

On Thursday, #Troll was trending on Twitter on the back of Twitterati accusing Goibibo of blatantly copying MakeMyTrip’s (MMT) recent campaign #BefikarBookKar. This high-decibel campaign was launched in March by the online travel agent with two Bollywood stars Alia Bhatt and Ranveer Singh to push growth in hotel booking segment.

 Goibibo had posted on their social media pages information containing- ‘Free cancellation on Hotels in India. 100% refund in 2 hours. #BefikarGoKar’.  There was a lot of social media backlash, following which Goibibo changed their slogan to #GoTensionFree.

How it started:

Initially there was a spelling error in the hashtag ‘BekirGoKar’ which Goibibo first posted in the morning, taking opportunity of this, Tweeps jumped in to troll Goibibo and asked the brand and the agency to at least proofread content before posting it. The brand however, was quick to rectify the spelling error and posted it as ‘BefikarGoKar’. However, negative tweets and jiffs kept on pouring throughout the day.

Towards late evening, the brand had changed their creative with a new hashtag #GoTensionFree to allow the matter to simmer down.

We tried getting in touch with Goibibo, but they did not reply at the time of writing this article.

Below are few excerpts from the Twitter timeline:

Tags Makemytrip Goibibo

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business...

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively