Top Story


Home >> Digital >> Article appointed online media partner for ITM-Goa

Font Size   16 appointed online media partner for ITM-Goa

Goa Tourism Development Corporation has appointed as its online media partner to promote the International Travel Mart 2010, which is to be held on October 14-17. Launched recently by Kaydence Media Ventures, is an online line mall of news, information, communication and services.

As part of its alliance, will provide participants of ITM-Goa exhibition free logo advertisement space and content space on a specially designed domain and also have hourly updates of the news, interviews and feedback during the event. It will also be promoting ITM-Goa through its Facebook ad space as well.

Speaking on the tie-up, Savio Rodrigues, Managing Director, Kaydence Media Ventures, said, “The International Travel Mart is a concept that has been under deliberations within the Government for some time now. It is an ideal platform for marketers and customers to meet and discuss matters of mutual interest. More importantly, Goa continues to be a sought after destination in the international and domestic market from a tourism perspective; an activity such as this will only assist in boosting the tourism business potential of the state. Our aim has been to make Goa known globally and we will continue to partner with the Government on any such endeavours that promote the true value of Goa.”

Through ITM, the Government aims to provide greater mileage to the tourism fraternity. Though Goa is already a prime holiday destination, it aims to provide an opportunity for the tourism industry in India as a whole to reinforce business contacts and establish new ones. “We believe, it will be a perfect time for people in the hospitality business to identify and attract even more potential customers,” said Nikhil Desai, Managing Director, Goa Tourism Development Corporation.

Since its launch on August 13, 2010 claims to have received over 15,000 visits per day and crossed 500,000 hits so far. Facebook ad campaigns have received over 2.5 million page impressions. So far, visitors from over 50 countries are known to have visited the site, with visitors from India, UAE, the US, the UK and Australia ranking in the top five countries generating traffic to the site.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)