Top Story

Home >> Digital >> Article

Global superstar Lilly Singh releases new advocacy campaign with UNICEF and YouTube in India

Font Size   16
Global superstar Lilly Singh releases new advocacy campaign with UNICEF and YouTube in India

Following a trip with UNICEF to India last year, world renowned entertainer Lilly Singh (13M+ subscribers) has teamed up with YouTube and UNICEF to release an empowering new advocacy campaign in India about girls’ education. Lilly’s campaign, released on YouTube in India on Friday March 23, gives viewers access to an exclusive YouTube playlist curated by Lilly herself to help engage and educate viewers about the impact of girls’ education. This new playlist spotlights expert organizations focused on girls education in India, and points viewers to a website where they can learn more about the cause and donate directly to UNICEF India. 

On the release of the campaign, Lilly Singh said, “When I visited Madhya Pradesh, district Harda in India last summer on my first UNICEF field visit, I saw firsthand how access to education changed the outlooks for children and their families. We owe all children the chance to go to school. When I returned home, I committed to help champion their cause on my own and with every resource available to me. I'm honoured to work with UNICEF and grateful to YouTube for partnering with me to advocate for children's access to education and to spread awareness about why it's essential for local communities, India and the world.”

Julia Paige, Director, YouTube Impact Lab, said, “We’re absolutely thrilled to be supporting Lilly, UNICEF’s first-ever digital Goodwill ambassador, in her work to champion girls’ education in India. We hope this new campaign on YouTube will help drive awareness around this important issue.”

Lilly Singh is a multi-faceted comedian, author, activist and creator with a global fan base of over 13 million YouTube subscribers. She will appear in HBO’s film adaptation of “Fahrenheit 451” out this spring. Last year, Lilly released her international and New York Times bestselling book How To Be A Bawse. Additionally, Lilly was ranked 1st on the Forbes Magazine Top Influencers List in the entertainment category.

In July 2017, Lilly was appointed as a UNICEF Goodwill Ambassador during a special event in New Delhi. Lilly is committed to engaging her millions of supporters in children’s rights and advocating for more children to go to school and grow up free from oppression. Her role with UNICEF is complemented by her Girl Love initiative, which aims to end girl-on-girl hate and focuses on positivity by encouraging support of women and girls.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time