Top Story


Home >> Digital >> Article

GK Vale signs up Percept Knorigin as its online agency

Font Size   16
GK Vale signs up Percept Knorigin as its online agency

Bangalore-based GK Vale, a photo printing and photography equipment retailer, has appointed Percept Knorigin, the digital arm of Percept Holdings, as its online agency. The site offers a simple interface on the Web to click-upload-print, apart from customised photo gifting and photography related goods.

An official note claims that the company is the first online photo printing and photo gifting site to be a one-stop-shop for all printing and gifting across India, with a delivery time of 48 hours. This would also be the first move by a brick and mortar player to venture online and offer services in a space internationally occupied by online players.

Commenting on the development, Viraj Malik, MD, Percept Knorigin, said, “Percept Knorigin will be working on a communication strategy for GK Vale, which would involve not only working on promotional campaign but also on CRM and usability aspects of this application. We are excited with the prospects of online photo printing industry in India and this market is all set to boom in the coming months. We strongly believe that offline photographic leaders like GK Vale will be able to deliver much better quality and service to customers with the support of online services.”

Anand Sukumar, CEO, GK Vale, said, “Online photo printing market in India is booming and we believe that we have very tangible differentiators from pure online players. We are leveraging our experience and presence on ground to provide quality services to our clients. A lot of regular customers are already using online interface to order prints with GK Vale online store fronts and we are now looking at expanding across India.”

As is known, portals like Yahoo! and picture uploading websites like Picasa also offer these services for a fee.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular