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GK Vale signs up Percept Knorigin as its online agency

06-February-2008
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GK Vale signs up Percept Knorigin as its online agency

Bangalore-based GK Vale, a photo printing and photography equipment retailer, has appointed Percept Knorigin, the digital arm of Percept Holdings, as its online agency. The site Gkvale.com offers a simple interface on the Web to click-upload-print, apart from customised photo gifting and photography related goods.

An official note claims that the company is the first online photo printing and photo gifting site to be a one-stop-shop for all printing and gifting across India, with a delivery time of 48 hours. This would also be the first move by a brick and mortar player to venture online and offer services in a space internationally occupied by online players.

Commenting on the development, Viraj Malik, MD, Percept Knorigin, said, “Percept Knorigin will be working on a communication strategy for GK Vale, which would involve not only working on promotional campaign but also on CRM and usability aspects of this application. We are excited with the prospects of online photo printing industry in India and this market is all set to boom in the coming months. We strongly believe that offline photographic leaders like GK Vale will be able to deliver much better quality and service to customers with the support of online services.”

Anand Sukumar, CEO, GK Vale, said, “Online photo printing market in India is booming and we believe that we have very tangible differentiators from pure online players. We are leveraging our experience and presence on ground to provide quality services to our clients. A lot of regular customers are already using online interface to order prints with GK Vale online store fronts and we are now looking at expanding across India.”

As is known, portals like Yahoo! and picture uploading websites like Picasa also offer these services for a fee.

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