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Fropper.com gives India a taste of music networking

19-April-2008
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Fropper.com gives India a taste of music networking

In a country known for its rich musical tradition, can music networking be far behind? Fropper.com, the pioneer of social networking in India, has launched an online music service that would enable more than 3.5 million users of Fropper.com to listen to their favourite songs as they exchange notes with other music lovers on the site.

Fropper.com would provide users with a host of pre-determined music channels across five languages, including stations like Hindi latest, Punjabi/Bhangra, Marathi, Telugu and international hits. Along with these channels, Fropper Music would facilitate discovery and discussion around music. Fropper Music would also provide users with a unique way of creating their own customised music channel, which would play songs on the basis of a user’s taste across genres. Users would be able to intuitively undertake ratings, discuss and share their musical tastes and preferences. Their activities would feed into the social graph of other friends, networks and users and, in turn, ignite interaction around music on Fropper.com.

Navin Mittal, Business Head, Fropper.com, said, “Networking around music is a fairly new concept in India and there is no quality music networking site yet. Internationally, Internet radio is gaining more listeners with every passing day and has already left terrestrial radio far behind in terms of growth. On Fropper Music, people would be able to enjoy music on the basis of genre, ratings, social slices, popularity moods and also build custom channels. Intelligence would be built into the system to enable discovery and interaction.”

Another advantage that Fropper Music has is that the music on the site is completely legal. Fropper.com has secured the required licenses from both PPL and IPRS to stream music from the website. Additionally, they are also exploring options of sourcing more content through various labels and music licensing bodies to give users maximum choice and range of the best music available in the market today.

Fropper Music has an initial song base of more than 15,000 songs sourced through labels like Venus, SaReGaMa and Tips, among others. Fropper has plans of expanding its song base to over 1 lakh songs in the next three months and is also set to launch several new channels in addition to those that are currently available. Regional content for the site has been sourced through top labels like Aditya Music, Krunal Music and Sagarika Audio, to name a few.

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