Top Story


Home >> Digital >> Article

Fresh and Honest Cafe signs on Ignitee Digital

Font Size   16
Fresh and Honest Cafe signs on Ignitee Digital

Ignitee Digital Solutions has been signed on, to design the website for the product launch of Lavazza BLUE by Fresh and Honest Cafe, a sister company of Barista. Aside from the website design, Ignitee will also be responsible for the social media activation for Fresh and Honest Cafe.

Shankar B, COO, Ignitee Digital said, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Fresh and Honest and we will do full justice to this partnership.”

The premium coffee machine makers, who launched the Lavazza BLUE last year (BLUE stands for Best Lavazza Ultimate Espresso) are hoping that the coffee machines they are selling will be seen as different from the mass market machines that they used to make earlier. The goal is to market these new machines as premium products, for the CEO's office and not the office canteen.

Tags Ignitee Shankar B

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised