Top Story

Home >> Digital >> Article

Flurry Analytics launches push notifications to help mobile developers target, engage and retain users

17-May-2018
Font Size   16
Flurry Analytics launches push notifications to help mobile developers target, engage and retain users

Today, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mobile developers can leverage the power of push notifications, one of the most popular forms of engagement, to effectively grow their business and drive revenue.

“We’ve heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement,” said David Berger, VP - Engineering at Oath. “With Flurry Push, we’re putting free messaging front-and-center to empower developers to take charge of their app business and address the recurring challenge of long-term engagement.”

With Flurry Push, developers have the option to choose between three types of push notification campaigns:

• Promotional: Schedule one-time, daily, weekly, or as-it-happens push notifications to drive engagement with new features, events, contests or other app content.

• New User Retention: Convert new users who have recently installed the app to active users and increase overall retention.

• Event Driven: Re-engage and convert users following a specific event or behavior within the app.



Push notifications are sent to app users when an app is running in the background and not in use, making it easy for developers to target users at critical moments when there has been a lapse in engagement.

Brands including Yahoo Finance and Pacer Health have been testing Flurry Push, and so far, they’ve seen powerful results.

“Push notifications are a critical component of our retention strategy, but historically, we’ve had to build the feature into our app or partner with third-party messaging vendors,” said Michael Caldwell, Co-Founder of Pacer Health, Inc. “Flurry Push has made it incredibly easy to re-engage users from directly within the Flurry marketing suite for free, and so far, we’ve seen powerful results.”

Pacer Health has been leveraging Flurry Push to promote online competition registrations through its iOS app, Pacer Pedometer, and so far, the company has seen 15% growth.

Key features of Flurry Push include:

• Actionable Analytics: Analyze app KPIs and push notification campaigns through one single platform.

• Triggered Push Notifications: Automatically send push notifications to users based on app-install time, event triggers or other audience attributes.

• Powerful Segmentation: Target users by geographic, demographic, behavioral and technographic attributes, including activity or inactivity, install date, device model, app version or specific event combinations. Save commonly-used user segments for quick set-up.

Flurry Push is live in the Flurry Analytics Marketing Suite. Mobile developers can access Flurry Push today a at: www.flurry.com.

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city

Initiative's Mumbai office will manage the account. The account was earlier held by OMD India.

Qwikcilver’s Co-founder and CMO says their campaign for Onam addresses the gifting needs of the resident and non-resident Keralites