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Finesse in the use of big data is a long game: Wendy Hogan, Oracle

14-March-2018
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Finesse in the use of big data is a long game: Wendy Hogan, Oracle

For more than a decade, Oracle has been investing heavily into developing Cloud technologies to offer solutions in order to build effective business processes.

On a brief visit to India, Wendy Hogan, CX & Marketing Strategy Director, Oracle, in an exclusive interview with exchange4media spoke about the changing landscape of the Indian marketplace and how innovative technology has become the basis of this shift.

Excerpts:

Can you tell us about the new developments in customer-centric technology that Oracle is working on currently?

Here in India there has been acceleration in the use of customer-centric technology with the growth of digital economy. We are seeing a lot of interest from marketers and brands to invest in how they interact with their customers and connecting that customer experience across the businesses, from marketing to sales and service etc.

I think that investment in tools to facilitate digital journey and digital engagement, especially here in India, accelerates everyone’s growth.
Globally, we have been investing a lot into what we call ‘adaptive intelligence’. And that is our machine learning connecting to what you know about your customers across the enterprise and about third party data marketplace—the data cloud, and connecting those sets to enable you to be proactive and predictive in how you connect and interact with your customers, your employees and your supply chain.

Is Oracle working on solutions to bridge the gap between offline and online marketplaces?

I think in an environment like retail they have digitally enabled their point of sales with information about customers on their finger tips. We are trying to connect what they have learnt about their customers in that digital environment and inform their retail sales associates with that information. With the internet of things (IoT) there is a whole different bunch of ways in which you can connect insights and convenience and deliver in the moment engagement and experience and it all connects back to different technologies and cloud environments. There is a lot of effort to technically enable and digitally enable what is happening in the physical and connect it that back to what is happening online.

Has the use of big data become a more mature practice? Is there a certain amount of finesse in the use of big data?

It is an ongoing process. In digitally native businesses, they are putting building blocks in place to not have the data silos. But as I said, it’s a long game. It is something that cannot be solved in a year.

Cloud technology space is witnessing intense competition, how is Oracle staying on the leadership course?

Oracle has been investing in Cloud for over 10 years. We have spent the last couple of years in integrating businesses into a cohesive unit and what I love about what we have to offer is that we are the only company to provide end-to-end solutions, deliver smarter customer experiences, smarter employee experiences with customer at the centre. Most importantly, Oracle is not a company that is going to rest as it is continuously investing in many things and that is where our competitive strength lies.

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