Home >> Digital >> Article

Facebook, Twitter intensify the fight against fake news and violent content

26-December-2017
Font Size   16
Facebook, Twitter intensify the fight against fake news and violent content

Social media has been lauded for creating a space where everyone has an equal opportunity to express their views and opinions. However, its failure to curb hateful conduct, abusive behaviour and fake news has brought a lot of criticism, especially for platforms like Facebook and Twitter.

How Facebook plans to build a ‘safe community’
Intensifying its fight against fake news, Facebook announced two changes this week. First, it decided to scrap the use of ‘Disputed Flags’ to identify false news and instead, it now uses ‘Related Articles’ to help people get more contexts. Second, Facebook is starting a new initiative to better understand how people decide whether the information is accurate or not based on the news sources they depend upon.

Defending Facebook’s decision to of longer using ‘Disputed Flags’ Tess Lyons, Product Manager, Facebook said in a post that academic research shows that “putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended.”

“Demoting false news (as identified by fact-checkers) is one of our best weapons because demoted articles typically lose 80 per cent of their traffic. This destroys the economic incentives spammers and troll farms have to generate these articles in the first place,” she added while requesting people to keep giving feedbacks as Facebook would be “redoubling” its efforts in 2018.

It also announced new tools to prevent harassment on Facebook and in Messenger.
“Based on feedback from people who use Facebook, as well as organizations representing groups who disproportionately experience harassment like women and journalists, we are introducing new features,” said Antigone Davis, Global Head of Safety, Facebook.

The new features Facebook has introduced are:
• Proactively recognize and help prevent unwanted contact with friend requests and messages when someone you blocked sets up a new account or tries to contact you from another account they control

• Provide the option to ignore a Messenger conversation and automatically move it out of your inbox, without having to block the sender
How Twitter plans to curb hateful content and violent behaviour
Twitter, earlier this week, said that it would begin to enforce new rules related to how it handles hateful conduct and abusive behaviour taking place on its platform.
As per its new rules on violence and physical harm, Twitter said that specific threats of violence or wishing for serious physical harm, death, or disease to an individual or group of people is in violation of its policies. Further elaborating, Twitter specifies the related content:

• Accounts that affiliate with organisations that use or promote violence against civilians to further their causes. Groups included in this policy will be those that identify as such or engage in activity — both on and off the platform — that promotes violence. This policy does not apply to military or government entities and we will consider exceptions for groups that are currently engaging in (or have engaged in) peaceful resolution.

• Content that glorifies violence or the perpetrators of a violent act. This includes celebrating any violent act in a manner that may inspire others to replicate it or any violence where people were targeted because of their membership in a protected group. We will require offending Tweets to be removed and repeated violations will result in permanent suspension.

While expanding on rules to included related content, the microblogging platform said, “its hateful conduct policy and rules against abusive behavior prohibit promoting violence against or directly attacking or threatening other people on the basis of their group characteristics, as well as engaging in abusive behavior that harasses, intimidates, or uses fear to silence another person’s voice.”
Twitter further broadens these policies to include additional types of related content:

• Any account that abuses or threatens others through their profile information, including their username, display name, or profile bio. If an account’s profile information includes a violent threat or multiple slurs, epithets, racist or sexist tropes, incites fear, or reduces someone to less than human, it will be permanently suspended. We plan to develop internal tools to help us identify violating accounts to supplement user reports.
• Hateful imagery will now be considered sensitive media under our media policy. We consider hateful imagery to be logos, symbols, or images whose purpose is to promote hostility and malice against others based on their race, religion, disability, sexual orientation, or ethnicity/national origin. If this type of content appears in header or profile images, we will now accept profile-level reports and require account owners to remove any violating media.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space