Top Story

Home >> Digital >> Article Presented By, Lloyd Mathias, Former APAC Marketing Head - HP, to speak at Techमंच 2018         LG Electronics India CMO to talk all things digital at Techमंच         Titan Watches CEO will address the keynote speech at Techमंच 2018         Tech Manch 2017: Industry leaders discuss mobile branding beyond Google & Facebook         Tech Manch 2017: Experts discuss the art and science of marketing          5 best practices of social media marketing: Zoe Cairns         Earned media will drive paid and owned media: Jeffrey Dachis, Razorfish         The more digital experiences you build, the more success you will see: Delna Avari         Be sure of what the platform can deliver: Aditya Awasthee         

Facebook to introduce ads on messenger, tests monetisation idea globally

13-July-2017
Font Size   16
Facebook to introduce ads on messenger, tests monetisation idea globally


Facebook had recently decided to put a cap on the number of ads it is showing on timelines. It said that it is nearing the limit of revenue-based ads being shown on the platform. The social media platform will now show ads on messenger home screens globally as part of its beta programme in a bid to boost revenues. The move, which comes after promising tests in Australia and Thailand, has promised Facebook an even larger bite of the digital advertising revenue pie.


 


“We had a good start to 2017,” said Mark Zuckerberg, Founder and CEO, Facebook. “We're continuing to build tools to support a strong global community after the first quarter results in 2017.” Speaking about the ad revenues, Zuckerberg said, “Our ads business is doing well too. Total revenue grew by 49% year over year to $8 billion, and advertising revenue was up 51% to $7.9 billion.”


 


Facebook has been working to diversify its revenue base as it expands into new areas. However, advertising still accounts for the vast majority of revenues, with most of that money made from people connecting to the social network on smartphones or tablets.


 


Existing Messenger ads include sponsored messages and ads in Facebook News Feeds that redirect to Messenger conversations with a bot or human. Sponsored messages can only be sent to users a company has already had a conversation with.


 


At WWDC last month, Apple debuted Business Chat to connect customers with businesses. The service, which will allow businesses to make sales or deploy bots in iMessage, is expected to arrive with iOS 11 in the fall or with a later version of the operation system.


 


At Twitter, a new conversation bot ad unit made its debut in recent weeks, as did bot buttons, as part of the company’s ongoing effort to help businesses chat with customers.


 


Facebook-owned WhatsApp, with its 1.2 billion monthly active users, announced plans nearly a year ago to begin allowing businesses to chat with customers. Tests with Y Combinator start-ups began in April, according to Reuters, but a public version has yet to launch.


 


Here is how the ads on Facebook could look:


 




Given the size of the ads and the aesthetics it only looks like the entire ad service could be an intrusion and yet another space intruded by advertisers. It seems like Facebook is making all the efforts to monetise every platform it owns.

Tags Mark Zuckerberg Messenger facebook

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore