Top Story


Home >> Digital >> Article

Facebook tests ads in third party apps

Font Size   16
Facebook tests ads in third party apps

Facebook’s recent aggressive stance towards revamping its ad capabilities continues as the company announced on Thursday that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps.

In a blog post, Facebook employee Sriram Krishnan said, “We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be extending Facebook’s rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps.”

Facebook has hinted at its ambitions of running an ad network that delivers ads to third party applications for quite some time. In fact, the company has been involved in similar tests earlier, too, though none ever culminated into anything concrete. However, given Facebook’s renewed determination to project itself as a viable advertising platform for brands and advertisers, there might be more developments this time around. This does not bode well for Google, for long the dominant ad network on the internet. With Facebook known for its targeting capability and the high degree of accuracy of its demographic data, advertisers will be watching this news with considerable interest.

Speaking to exchange4media, Madan Sanglikar, CEO, ad2c commented, “Facebook has been slow on the mobile front, but it has really improved in recent months. Also, native advertising is something that Facebook does really well, much better than Google. If they can take this to the next level, that is, to external networks, along with their strength in user profiling, it will be a big game changer.”

These are still early days and Facebook has not released much information about the nature of these tests. Watch this space for further developments.

Tags Social Networking Madan Sanglikar AD2C Google ad network ad exchange Abhinn Shreshtha

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.