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Facebook reports 44% YoY increase in revenue for 2015

29-January-2016
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Facebook reports 44% YoY increase in revenue for 2015

Facebook has reported that revenue for 2015 stood at $17.93 billion. This represents an increase of 44 per cent with advertising revenue for Q4’15 increasing by 57 per cent YoY to stand at $ 5,637 million.

Daily Active Users (DAUs) were 1.04 billion on average for December 2015, an increase of 17 per cent YoY. Mobile DAUs were 934 million on average for December 2015, an increase of 25 per cent YoY.

Monthly active users (MAUs) were 1.59 billion as of December 31, 2015, an increase of 14 per cent YoY while mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21 per cent YoY.

Mobile advertising revenue represented approximately 80 per cent of advertising revenue for the fourth quarter of 2015, up from 69 per cent of advertising revenue in the fourth quarter of 2014.

"2015 was a great year for Facebook. Our community continued to grow and our business is thriving," said Mark Zuckerberg, Facebook founder and CEO. "We continue to invest in better serving our community, building our business, and connecting the world."

Tags Mobile Advertising digital advertising

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