Facebook announced on Friday that it had made a number of new updates in some of its metrics. While one of the updates seems to be just part of the usual evolution of Facebook’s system, the company admitted that there had been misallocations in its Live Video metric as well as a discrepancy between the counts for the Like and Share Buttons via the Graph API and the counts from a URL into the search bar in the Facebook mobile app.
Though Facebook has seen rapid growth in advertising revenue, 2016 has also seen a number of metric errors come to light. Just last month, Facebook revealed that it had misreported numbers across four products, including Instant Articles, video and Page Insights due to bugs and errors in the system. In September, the social media giant apologised for a key miscalculation that had led to it inflating one of its video view metrics for years. Facebook has said that both these problems have now been rectified.
In the first of the most recent incident, Facebook says that it misallocated the extra reactions per user that happened during the live broadcast to the “Reactions from Shares of Post” section, instead of counting them in the “Reactions on Post” section. “Reactions on Post” take into account only a single reaction by each unique user, however, since a user can have multiple reactions during the course of a live feed, the reactions were getting logged in the wrong column.
“The fix for this issue will apply to newly created Live videos, starting mid-December. It will increase “Reactions on Post” by 500% on average and will decrease them on “Reactions from Shares of Post” by 25% on average (actual impact to specific videos may vary),” wrote Facebook in its official blog.
The second discrepancy pertains to Facebook’s Graph API, which is the primary way data is retrieved from or posted to Facebook. Facebook said that it has noticed a difference between what the Like and Share button metrics counts and the count that the mobile search query gives, which is when a user actually inputs a URL as a search query on the Facebook mobile app. Facebook said that it is still trying to figure out why the two numbers do not match up.
“We are working to resolve this issue so that the Like and Share button metrics and our mobile search query metrics match up, and we will notify partners as soon as we have an update,” the company said.
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