Top Story


Home >> Digital >> Article

Experts highlight relevance of virtual social communities at seminar on blogging

Font Size   16
Experts highlight relevance of virtual social communities at seminar on blogging

At a seminar organisd by FMCC and exchange4media, Rajesh Lalwani, Founder, Blog/Works Consulting, spoke on ‘Social Media Concepts and Blogs’. ‘Glimpse into Social Media Technology and Platforms’ was discussed by Kishore Bhargava, CEO, Linkaxis Technologies. The topic on ‘Global Internet Trends’ was analysed by Anurag Batra, Editor-in-chief of exchange4media group.

According to Lalwani, “The blogging trend is catching up fast in India. Unlike in the US, people in India want to know about each other’s family and they love to exchange pictures. In a web log blog, the entries are kept in typically reverse chronological order. There is a commentary on news and other subjects. The web log blog is typically conversational in tone, which is frequently updated.”

He also explained about several kinds of blogs like personal, corporate, individual, commentary issues, etc. He gave the example of Technoratti, which is the largest blog search, tracks 57 million weblogs. There are 1,00,000 blogs added everyday, and of all the blogs, just 39 per cent is contributed in English.

Batra said, “Social media is all about building a community. Every marketer wants to build his own community. Social media will be bigger and will further fragment social media. Average time spent on social media is 32 minutes.”

Interestingly, more and more CEOs are joining blogs everyday. The youth is the opinion leader in blogs and they love doing webcasts and podcast. Lalwani explained, “We found 32,854 photographs matching Nike on, while YouTube has 15,600 results. User-generated media, like content communities, is driving the web today. It is estimated that 2/3 of the content on the Internet today is user-generated. YouTube contributes 58 per cent of videos on the Internet. It has announced plans to pay users who upload content. The great content will be rewarded and hopefully, junk will reduce.”

Bhargava stressed that a content management system is very important in an organisation. “It separates content from design/layout, separates design from business logic, separates business logic from storage /archiving,” he said. “Social networks are the people on these networks to form a community. People make friends, express themselves, marry, participate in activities and expand their career. Marketers can join communities, and thereby track and participate in conversations, promote events and works, create endorsers, seek feedback and more,” added Lalwani.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by