Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Expedia powers MSN Travel

04-March-2011
Font Size   16
Expedia powers MSN Travel

Expedia has entered into a partnership with MSN India to power the travel section on the portal, which is one of the most trafficked sites from India. The partnership aims to offer MSN India users with access to Expedia’s inventory of travel products. MSN India users will be able to read independent reviews from fellow travelers and use maps, weather forecasts and 360 degree virtual tours of hotels through Expedia.

The two companies have worked together to create a co-branded travel section on MSN, which will also be reinforced by an Expedia branded travel search wizard on the MSN homepage, which will direct people to the Expedia website.

Daniel Lynn, Vice President and Managing Director, Expedia Asia-Pacific, said, “We believe the Indian traveler can benefit immensely from the global experience and widest choice that Expedia has to offer. This partnership is a very important step in our endeavour to move even closer to the Indian consumer. Going forward, we will continue to make key investments that help us develop localised travel products as well as gain greater access to Indian travelers.”

According to the Third Edition of the PhoCusWright Indian Online travel overview, published in September 2010, the Indian travel marketplace totaled $15.8 billion and online leisure/ unmanaged business travel accounted for 21.1 per cent or approximately $3.3 billion in 2009. By 2012, nearly one-third of the travel industry gross bookings are likely to be completed online. Additionally, the Indian travel market is expected to grow by 12 per cent to $17.7 billion in 2010, reaching $22.8 billion by 2012, representing an impressive 44 per cent growth between 2009 and 2012. With this tie-up with MSN, Expedia plans to tap into this burgeoning market and cater to the specific requirements emerging out of India.

Sanjay Trehan, Head, MSN India, Consumer & Online Business said, “Expedia is one of the world’s leading online travel sites and we are very happy to partner with them. With this association, we are taking the consumer experience to a whole new level by positioning MSN travel as the complete travel guide in terms of searches, bookings, ticketing and reservations with the best in the business.”
 

Tags Expedia OTA MSN

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity