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exchange4media, Blogworks jointly present ‘India Social Media Survey, Brands & Corporates’

23-December-2008
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exchange4media, Blogworks jointly present ‘India Social Media Survey, Brands & Corporates’

exchange4media.com and Blogworks.in have joined hands to present ‘India Social Media Survey, Brands & Corporates’ Edition 1. The survey attempts to capture insights and learnings of brands and corporates around the social media space in an attempt to make sense of what is really happening on the ground in India.

Across the globe, the blog and social media environment is evolving rapidly and India is no exception. Web2.0, Micro-Blogging, Social-Networking, Wikis, etc., have become the buzzwords today. India Social Media Survey will allow the industry to benefit from shared insights and make for educated decisions.

To take part in the survey, users can log on to http://tinyurl.com/indiasocialmediasurvey. The last day to take part in the survey is Wednesday, December 24, 2008.

All valid participants get a free copy of Summary and Key Points from the ‘Overview of Blog & Social Media Environment in India’, a report prepared by Blogworks.

Commenting on the initiative, Anurag Batra, MD and Editor-in-Chief, exchange4media, said, “Marketers today are looking for concrete and credible insights about social media rather than forecasts made on assumptions. The Survey will give marketers and brands credible information on the evolving social media environment. We aim to capture the trends and opinions in this space every year in December.”

Commenting on the Survey, Rajesh Lalwani, Founder of Blogworks, said, “A few months ago, we conducted a qualitative study attempting to capture an overview of the blogs and social media environment in India. The insights were invaluable and we knew then it was time to do a deep dive and a conduct a larger survey amongst marketers and corporates.”

Blogworks is a specialist communication offering from Scenario Communication Pvt Ltd, delivering strategic solutions and know-how to brands and corporates for using ‘conversational communication and marketing’ effectively.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)