Top Story


Home >> Digital >> Article

Ex-Delhi Press’ Dinesh Srivastava launches health portal,

Font Size   16
Ex-Delhi Press’ Dinesh Srivastava launches health portal,

To make youngsters more conscious about their health, lifestyle, food habit and quality of food, Dinesh K Srivastava has launched a health portal, The portal, which is currently in Hindi language, will soon be launched in English and Spanish languages as well. It may be recalled that Srivastava had moved out of Delhi Press in January 2010 after spending 28 years with the group. Padma Srivastava is Founder and Editor-in-Chief, while Srivastava is Co-Founder and Director of the portal.

Speaking on his new innings with digital media, Srivastava said, “I think the digital domain in India is progressing rapidly. We had done lots of case studies and research before launching this website. I travelled all across the Hindi belt in India and found that people are using the Internet to get information. We also found that the second largest read language in the digital domain is Hindi. That is why we have launched our portal initially in Hindi. Moving ahead, we have plans to launch it in English and Spanish languages as well.”

Elaborating further on the portal, Srivastava said, “Working people in the 25-35 age group are in the grip of many diseases. We are targeting them and aim to make them aware of better food and lifestyle. We are not going to suggest them any medicine or therapy, but if somebody wants any consultancy, we will be ready to give them authentic consultancy through our website. We would tie up with some health experts in future.”

Primarily, the revenue source of the portal remains advertisement, but in future, consultancy could be used as a revenue stream for the portal. Moving ahead, Srivastava is planning to launch websites in other domains as well, including travel.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular