Top Story

e4m_logo.png

Home >> Digital >> Article

Eureka Forbes appoints Quasar as its digital AOR

07-December-2009
Font Size   16
Eureka Forbes appoints Quasar as its digital AOR

Quasar’s Mumbai team has bagged the digital account for Eureka Forbes, a company that offers water purification systems, vacuum cleaners, and air purifiers. The account size is pegged at over Rs 2 crore. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc.

exchange4media has also learnt that 14 agencies were in the fray for the business, going through four rounds with each round leading to narrowing down of the list. The brief issued by Eureka Forbes was to create an all encompassing strategy for the brand. There was no digital AOR prior to Quasar’s appointment and the appointment is said to reflect the company’s serious approach towards its digital media and creative strategy.

Confirming the development to exchange4media, Moneka Khurana, Business Director (West), Quasar, said, “Eureka Forbes Ltd is the latest big win from us. The uniqueness being that it is an end to end digital business acquisition, wherein Quasar will be responsible for the complete gamut of digital responsibilities - SMO, SEO, ORM, Online media, website and the works.”

Quasar (West) handles Sharekhan, Lodha Group, and Web18, to name a few, while Microsoft, Apollo DKV, and Monster are some of the leading clients handled by Quasar’s north team.

Khurana further said, “Our ability to provide end to end solutions, coupled with learnings from existing clients like Web18, Sharekhan, and Kingfisher, to name a few, being handled by the Mumbai team will enable us to transform Eureka into a case study for its category in the digital space. Eureka would pave the way for learning about a very unique and exciting category.”

Marzin Shroff, CEO (Retail), Eureka Forbes Ltd, said, “We are happy to assign our digital responsibility to Quasar. The digital medium is the medium of the future, and Eureka Forbes would like to replicate its ‘offline’ success on to the ‘online’ platform. We feel that Quasar is the right partner as they offer end-to-end solutions and we are happy to add them to our long list of ‘friends for life’.”

Sandeep Singh, Business Head, Brand and Media Solutions, Quasar, stated, “We are delighted with the partnership of two leaders in respective categories and as we have complete ownership of the business on the digital front that will allow us to leverage Quasar’s 360 degree capabilities to the maximum. We are excited to seek an opportunity to work with EFL after a long drawn pitch process and look forward to this partnership.”

Quasar is one of India’s leading digital media and e-business services companies offers a comprehensive range of specialist digital services including digital media, creative, e-business solutions, search marketing and optimization, mobile marketing, e-commerce, social media and eCRM among others. Quasar, incubated by StudioSmile is a part of WPP – the largest marketing communications group in the world. Quasar’s offices are located in New Delhi, Mumbai and Bangalore.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

right
left
Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)