Top Story

Home >> Digital >> Article

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback

22-March-2014
Font Size   16
Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback

AamAadmi Party (AAP) and its founder/leaderArvindKejriwal’s penchant for stirring up the hornet’s nest has probably caused him to lose favour with the Twitter jantaand seen him lose ground to both NarendraModi and Rahul Gandhi last week. Analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment.

To determine the rankings, politicians and political parties were allotted a Simplify360 Social Index (SSI), based on four parameters – Awareness, Spread, Prominence and Favourability.

The Simplify360 report for the week ending March 18 (March12-18, 2014) finds that Kejriwal had a total SSI score of 74, behind Modi (78) and Gandhi (76). He is also tied with Rahul Gandhi in terms of favourability last week with a score of 73. Kejriwal recorded a 5 per cent negative sentiment, the worst for any of the top three leaders, with only ArunJaitley (7 per cent) and Manmohan Singh (6 per cent) faring worse.

Interestingly, BJP still seems to attract the ire of Twitterati in general, despite the massive digital PR machinery put in place by the party and Modi’s seeming popularity. It had the least favourability score among the top three parties (AAP, Congress and BJP)as well as the least positive sentiment and the highest negative sentiment.

Other interesting results from last week’s reports include the coming back of the Twitter savvy ShashiTharoor, who has been keeping a low profile for the last few months. Tharoor was the fourth most popular politician, with a spread of 96 (in comparison, ArvindKejriwal had a spread of just 33) and a favourability score of 84 (just two points behind Modi).

BJP’s ‘#myvoteformodi’ was also the most talked about topic, reaching, at its peak, more than 100,000 mentions.

Tags AAP ArvindKejriwal BJP NarendraModi Election Tracker ShashiTharoor Rahul Gandhi Congress #myvoteformodi

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space