Top Story


Home >> Digital >> Article

eBay India introduces ‘Want It Now’ feature, making the unavailable available

Font Size   16
eBay India introduces ‘Want It Now’ feature, making the unavailable available

eBay India, India’s leading online marketplace, recently announced a complete buyer centric feature called ‘Want It Now’. This feature allows buyers to demand unusual or unavailable products that sellers can cater to. Want It Now is designed for buyers to get products that are not available in the market and sellers can gauge what buyers are looking for.

Buyers can post a message of what they’d like to buy and sellers can directly respond to the specific query with what they’d like to sell.

This new feature gives online shopping a whole new meaning where buyers do not have to wander around thousands of listings, but simply post a request and wait for sellers all over to respond to the demand.

This feature is already a rage in the UK and the US.

Here’s an example of how useful the feature is – Intel, USA had been searching for a particular issue of an old magazine. After several attempts of finding the issue, Intel contacted eBay to help find a copy of the April 19, 1965 issue of Electronics Magazine. This magazine features the now famous article known as Moore’s Law written by Gordon Moore, Intel’s co-founder. Intel posted an ad on Want It Now and bought the issue from a UK seller for $10,000.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube