Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

E-mail archival potentially a $5 million industry

14-March-2011
Font Size   16
E-mail archival potentially a $5 million industry

Email archival is a growing industry, and according to email marketing firm Netcore, is globally worth $2 billion, and growing at near 25 per cent. The value of the industry is estimated at $5 million in India. According to the company research, an employee in India receives around 600 emails a week and email archival and retrieval is a problem for over 80 per cent of the users.

Pankaj Agrawal, Business Head, Netcore, said, “The email archiving market is an almost $2 billion market globally and is growing at a CAGR of close to 25 per cent. However, this market is in an early stage in India. As per rough estimates, the market size in India is around $5 million. The way this market has evolved globally is that the initial growth is driven by compliance, but soon the business benefits become compelling enough for even industries not governed by compliance to start adopting mail archiving. In India, we see the same beginning to happen.”

Sebastian Joseph, President Technology, Mudra Communications, said, “Only 15-20 per cent of the mails have attachments, including graphics, which occupy more than 75 per cent of the entire mailbox. These needs to be preserved for litigation purposes regardless how backdated they may be. The major issue with discovery requests is that there is no specific time limit which defines how far back a company must search.”

According to a study conducted by Netcore, 57 per cent of the organisations procure email archiving solutions to retrieve old emails, and 47 per cent of the organisations also use it to recover deleted emails. Other reasons include HR investigations and legal compliance, at 41 per cent and 26 per cent of the organisations, respectively.

Citing the advantages, Godwin Fernandes, CTO, ASK Investment, said, “Email Archiving helps avoid any inadvertent deletion by users and also enables to quickly restore emails in case of a system crash, thus lowering administrative costs. By archiving emails, organisations are considered to be following good practices model.”

As dependence on email in organisations grows, the requirement for archival solutions will also grow, and the development of the industry is one which shows promise for the future.

 

Tags netCore Mudra Communications

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey