Top Story


Home >> Digital >> Article

Doordarshan launches mobile TV on cellphones

Font Size   16
Doordarshan launches mobile TV on cellphones

Doordarshan has launched mobile TV on cell phones and has commenced the beaming of eight channels. These channels are available within the radius of 10 to 12 kilometres from Akashvani Bhawan, Parliament Street, New Delhi, on the digital video broadcasting-handheld (DVB-H) compliant mobile handsets. The channels currently being beamed are DD National, DD News, DD Sports, DD Bharati, DD Urdu, DD Punjabi, DD Bangla and DD Podhigai.

The service, which will be available from 5.30 am to 12 pm, will be available without any billing by any mobile service provider.

Mobile phone majors such as Nokia and Samsung have already announced their launch of DVB-H compliant handsets. At present, such handsets cost around Rs 35,000, and DD is hoping that mobile phone companies would also bring out low cost handsets, priced at around Rs 18,000.

Priya Ranjan Dasmunsi, Union Minister of Information and Broadcasting, and Parliamentary Affairs, inaugurated mobile TV. The service will be expanded to 16 channels within six to eight months. After covering the entire Capital, the service will be taken to other metros within 18 months.

All the satellite channels of DD will be digitalised by the year 2017 at the studio and transmitter level. At present, the recording in studio is in rather antiquated analogue signal form, which is transmitted by the towers to satellite, which in turns converts low-quality analogue into digital signal.

DD’s launch of the mobile TV comes soon after Bharti Telesoft, which is developing software for mobile handsets, announced the development of a proprietary technology for live TV on GSM mobile handsets.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular