Top Story

e4m_logo.png

Home >> Digital >> Article

#DigitalIndiaWeek gets 56,000 tweets in a day

06-July-2015
Font Size   16
#DigitalIndiaWeek gets 56,000 tweets in a day

The government's push to drive the Digital India initiative has already earned the support of industrialists and the announcement of Digital India Week starting on Wednesday has also generated ample buzz on social media.

According to Simplify 360, mentions around Digital India Week on social media platforms crossed in excess of 56,000 tweets in one day. The conversations were mostly on Twitter with just a small percentage coming from Facebook.

For example, according to Simplify 360, 98.6 per cent of the mentions came from Twitter with just 1.17 per cent mentions from Facebook.

Meltwater also crunched the numbers over the first days of Digital India Week and came out with similar statistics.
 

"Through the new Meltwater media intelligence platform we have been closely monitoring the impact of the Digital India Week programme over the online media space. Our tool browsed through more than 3 lakh media publications and billions of social media updates. The popularity of this event has been overwhelming. We found more than 35,000 posts about the event only on Twitter, followed by over 2,000 posts on Facebook and an amazing response by media outlets across the world. More than 1,400 news items have been published across the globe about the event," Nitin Bhatia, Director (Agency Partnerships) of Meltwater India.

Unsurprisingly, most of the conversations were from India but there was also buzz across the globe, from countries like the US, the UK, Canada, UAE, etc. For example, according to Simplify 360, 3.5 per cent of mentions were from the US, while the UK and UAE each generated 0.64 per cent of mentions.

Most of the sentiment was positive with Simplify 360 stating that 3.78 per cent of all conversations were positive with 95.85 per cent neutral and just 0.37 per cent conversations tending to the negative.
 

"There has been a lot of positivity in the virtual world about the campaign across the globe, around 100 news articles have been published about the event in the US. The response on both mainstream media and social media have been majorly on the positive side. Over the last week we saw negligible negative sentiment over the online media universe about the Digital India Week program," said Bhatia.

 

Tags Simplify 360 Digital India Week #digitalindiaweek

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients