ï»ż

Top Story

Home >> Digital >> Article

Digital payment companies line up Rs 100 crore worth discounts on Snapdeal in 2018-19

20-March-2018
Font Size   16
Digital payment companies line up Rs 100 crore worth discounts on Snapdeal in 2018-19

Banks, digital payment companies and global payments technology company VISA have lined up plans to give discounts in excess of Rs 100 crores to Snapdeal users over the next 12 months (April 2018 – March 2019).

Snapdeal had tied up with 12 banks (HDFC Bank, ICICI Bank, State Bank of India, Citibank, American Express, Axis Bank, HSBC, Kotak Mahindra Bank, Yes Bank, Standard Chartered Bank, IndusInd Bank and Federal Bank) and two digital wallets (FreeCharge and Mobikwik) to provide great deals to users who opted for digital payments (credit/debit cards and wallets) for their online purchases at Snapdeal in the April 2017 – March 2018 period.

Besides tying up with banks and digital wallets for the next financial year, Snapdeal has partnered with Visa to let visa cardholders of all banks benefit from opting to use the digital payment mode. Visa cardholders will get instant discounts using a unique code every time they shop on Snapdeal. Digital payment discounts are on top of all other offers that Snapdeal would be running throughout the year.

All customers who pay for orders on Snapdeal using credit/debit cards, EMI or any of the wallets get cashback or instant discount of up to 25% depending upon the offers live at that time. Snapdeal expects up to a million transactions to benefit from these offers each month; almost 32% of these being first-time digital payment users.

Talking about the scheme, a Snapdeal spokesperson said, “We plan to make each and every digital payment a rewarding and money saving opportunity on Snapdeal. We are proud to be the platform with the highest number of such offers. The increased adoption of digital payments is a win-win proposition for our users, banking and digital payment partners and will be a significant boost to the digitization efforts in the economy.”

Snapdeal plans to tie up with more partners to provide discounts and offers and expects to partner with at least 15 banking and five digital payment companies in FY 18-19. Snapdeal is working with various partners to make digital payments a highly seamless and convenient experience for its millions of users, the company stated in a release.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns