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Digital payment companies line up Rs 100 crore worth discounts on Snapdeal in 2018-19

20-March-2018
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Digital payment companies line up Rs 100 crore worth discounts on Snapdeal in 2018-19

Banks, digital payment companies and global payments technology company VISA have lined up plans to give discounts in excess of Rs 100 crores to Snapdeal users over the next 12 months (April 2018 – March 2019).

Snapdeal had tied up with 12 banks (HDFC Bank, ICICI Bank, State Bank of India, Citibank, American Express, Axis Bank, HSBC, Kotak Mahindra Bank, Yes Bank, Standard Chartered Bank, IndusInd Bank and Federal Bank) and two digital wallets (FreeCharge and Mobikwik) to provide great deals to users who opted for digital payments (credit/debit cards and wallets) for their online purchases at Snapdeal in the April 2017 – March 2018 period.

Besides tying up with banks and digital wallets for the next financial year, Snapdeal has partnered with Visa to let visa cardholders of all banks benefit from opting to use the digital payment mode. Visa cardholders will get instant discounts using a unique code every time they shop on Snapdeal. Digital payment discounts are on top of all other offers that Snapdeal would be running throughout the year.

All customers who pay for orders on Snapdeal using credit/debit cards, EMI or any of the wallets get cashback or instant discount of up to 25% depending upon the offers live at that time. Snapdeal expects up to a million transactions to benefit from these offers each month; almost 32% of these being first-time digital payment users.

Talking about the scheme, a Snapdeal spokesperson said, “We plan to make each and every digital payment a rewarding and money saving opportunity on Snapdeal. We are proud to be the platform with the highest number of such offers. The increased adoption of digital payments is a win-win proposition for our users, banking and digital payment partners and will be a significant boost to the digitization efforts in the economy.”

Snapdeal plans to tie up with more partners to provide discounts and offers and expects to partner with at least 15 banking and five digital payment companies in FY 18-19. Snapdeal is working with various partners to make digital payments a highly seamless and convenient experience for its millions of users, the company stated in a release.

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