Top Story

e4m_logo.png

Home >> Digital >> Article

Digital ad agency Propaganda India appoints Gowri Shankar as Director of Operations

14-March-2015
Font Size   16
Digital ad agency Propaganda India appoints Gowri Shankar as Director of Operations

Bangalore headquartered specialist digital ad agency Propaganda India has roped in Gowri Shankar as its Director- Operations. In the past, he has worked on brands such as Cricinfo, Citibank across India, Australia, Singapore and EMEA, Airtel and IBM.

Gowri Shankar has built and led an in-house team of techies, creative, social media and media with a focus on innovation, collaboration and engaged with cross-functional and cross-cultural teams to develop new experiences.

Priya Jayaraman, Co-Founder, Propaganda India said, “Gowri is a passionate digital marketer with a portfolio of online marketing programs across sectors from early start-ups to established enterprises mostly on the agency side. We are confident that our growing set of clients will benefit from Gowri’s expertise in digital strategy, digital asset monetization, ecommerce and ecommerce marketing.”

Propaganda India’s service offerings include branding, advertising, social media and research for brands looking to take their business into new media.

Propaganda India has a customer base in the Financial Services, Healthcare and e-commerce that includes HDFC Life, Max Life Insurance, Motherhood Hospitals, Amazon India, Giftingnation.com and campussutra.com.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)