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Developed at Bangalore, Yahoo!Podcasting gains momentum

25-October-2005
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Developed at Bangalore, Yahoo!Podcasting gains momentum

Yahoo!India has added yet another feather to its cap by developing Yahoo! Podcasting at its Bangalore Software Development Centre. The new podcasting tool will enable netizens to create, listen and search online audio programmes.

Yahoo! Podcasts can be found at http://podcasts.yahoo.com and on Yahoo! Next at http://next.yahoo.com. Yahoo!’s Bangalore centre had also developed the Machine Learning Technology, which is a fully-automated tool to search hot jobs on the Net.

Yahoo!’s new offering provides access to a wide variety of audio content from around the world and across the Web. Podcast content ranges from popular sources such as National Public Radio and the weekly Presidential address, to lesser-known shows.

The new service has caught the attention of Indian netizens as well. “As Web users increasingly become both consumers and publishers of content, Yahoo! continues to roll out innovative services that bring the power of Yahoo! technology to the users,” said Geoff Ralston, Chief Product Officer of Yahoo!.

“Yahoo! Podcasts will help people find the content they want, discover new content, personalise their experience and share feedback. We’re excited to assist in growing the podcasting community by giving consumers easy access to new and interesting forms of open content and helping podcast publishers reach a broader audience,” he added.

Dr Prasad Ram, Chief Technology Officer, Yahoo! R&D, India said, “Audio search technology developed at Bangalore is the most sophisticated vertical search product to-date. It incorporates large scale feeds, sophisticated matching heuristics, accurate extraction of multi-media content from web crawls, and predictive relevance and ranking to accommodate a variety of parameters including popularity, keywords and download locations.”

“Applying this technology to address a growing market need to find, share, and access podcasts with the development of Yahoo! Podcasts from our Bangalore centre brings new market innovations from India for the global market. Our earlier innovation for searching hot jobs on the net has created brand new business opportunity for Yahoo! and has provided huge value to the consumers,” he added.

When asked about the piracy and license issues involved, he said, “We have taken some definitive measures to check any piracy, but then it’s an inherent problem that needs stringent legal measures to tackle it.”

Podcasting, otherwise known as Audio Blog, is a growing phenomenon that enables anyone to create and distribute their own series of Internet audio programs through subscription resulting in a new form of online media that people can listen to whenever and wherever they want.

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