Top Story


Home >> Digital >> Article has plans to be the leader in Social networking space in six months

Font Size   16 has plans to be the leader in Social networking space in six months

SMS-based online social networking site might be one of the latest entrants in this space, but the site has ambitious plans to beat the competition and reach a registered user base of one million members in six months.

The website integrates the best features from popular social networking sites such as Orkut, Friendster and MySpace, but goes further and enhances the user experience through a rich user interface and useful SMS based features.

Started by entrepreneur Vivek Pahwa, a graduate from the Indian School of Business and an alumnus of the University of Michigan, Ann Arbor, lets users create their own customisable homepages, send in updates via SMS wherever they are, upload and share pictures, join groups and communities, chat with other members, and stay in touch with old friends and discover new ones. It also lets users send free SMSes to any cell phone in India.

According to Pahwa, having an in-house development team was a big advantage. He said that he wanted the site to evolve and improve to suit the needs of its users. He further said that a good user interface, speed of loading and the number of registered users were keys to success for a social networking website, and added that had the first two and was now ready to go for the third.

The site has plans for an extensive media campaign programme, which would commence from the first week of January 2007, and the team aims to reach a user base of one million members by May, 2007.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.