Top Story

Home >> Digital >> Article

dentsu X bags media duties of

Font Size   16
dentsu X bags media duties of

dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of, following a multi-agency pitch.

Founded in 2016, is an e-commerce eyewear platform. It aims to become the leading online platform for vision care products with the highest standard and widest range of eyeglasses, prescription sunglasses and sunglasses.

Commenting on the win, Divya Karani, CEO, dentsu X, said, "Winning this business is a validation of our O2O2O (Online2offline2online) strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against, human nature by combining the understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to meet consumers’ expectations. We are both happy and excited to partner on this journey.”

This account will be led by Kumar Manish, Executive Vice president, dentsu X India and will be handled from the agency’s Delhi office.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands