Dentsu Wedchutneyâ€™s PG Aditiya has been elevated to the position of Executive Creative Director. He has been with the agency for over six years now. He began as a Senior Copywriter at the agency in 2012.
In 2017 Aditiya was among IMPACTâ€™s Top 30 Under 30 achievers from the advertising, media, marketing industry.
In the past Aditiya has led some of the agencyâ€™s big wins from Axe, Google India (part of the creative team), and creatively led the biggest pitch and win for Flipkart in November 2014.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
The campaign has been conceptualized and executed by creative agency J. Walter Thompson.
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.