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Dentsu Webchutney and Flipkart gamify Instagram’s Emoji Slider feature

18-June-2018
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Dentsu Webchutney has launched an innovative campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A- Slideshot on Flipkart.

Instagram has emerged as one of the most engaging and innovative platforms in recent years. With every update seeing a new feature, brands have leveraged them to create memorable campaigns.

Its newest feature – the emoji slider sticker on Stories, is another fun place where your friends can interact with each other. The emoji slider lets you ask more questions and adds a layer of emotional context when you want to find out how your friends feel about something. But can a simple emoji slider be used for something even bigger?

Conceptualized by Dentsu Webchutney, Bengaluru, it cleverly gamifies the emoji slider feature to highlight the phone’s features. A set of 3 games have been posted on their Instagram story where users must be at their dexterous best, to slide the emoji and quickly take a screenshot when it’s in the right box. Users have to DM the screenshot to Flipkart to win gift vouchers worth ₹10k. Sounds simple, right? Well, it’s a daunting task that’s easier said than done.

Kartikeya Bhandari, Senior Director, Marketing, Flipkart said, "At Flipkart, we keep innovation & creativity at the core of all our marketing interventions. The 'SlideShot' game for Honor 7A is a use case of our efforts to constantly create engaging content for our customers while driving home the core proposition of the campaign & the product.”

PG Aditiya, Executive Creator Director, Webchutney said, “We at Dentsu Webchutney absolutely love Instagram – it’s such a simple and dynamic platform which gives you so much creative liberty to play with. The ‘SlideShot’ game we created is a great example of how you can creatively gamify features within Instagram. We just can’t wait for their next feature.”

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