Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Dentsu Webchuntey introduces ‘The Good News Card’

24-January-2018
Font Size   16
Dentsu Webchuntey introduces ‘The Good News Card’

Business cards are an integral part of any company or individual’s branding. More often than not, they serve as the introduction and as a reminder too. Due to limited wallet space, business cards have really evolved in terms of messaging and creativity.

Dr. Kiran S. Gautam, a renowned Gynaecologist and Obstetrician has released a new business card that also serves as a pregnancy test. Designed by Dentsu Webchutney Innovation Lab, the card goes beyond awareness and information. It has a utility value that makes it not just memorable but also relevant.

The card is divided into two units: information and pregnancy test. User needs to tear the pregnancy test portion and dip it into urine. The pregnancy test reacts to the urine and tells the user whether she is pregnant or not.

“My brief to the agency was very clear. I wanted something that could remind women of me when it mattered the most. The agency came back with the idea of a card that tests pregnancy. It is innovative and highly memorable. Even if people don’t use it, I am sure they will keep it.”, said Dr. Kiran S. Gautam.

Sudesh Samaria, Co-Founder and Chief Creative Officer, Dentsu Webchutney said, “The project came to life after intense research in paper selection and printing techniques. We roped in India’s leading print design and paper expert to work on this project. After creating the first set of prototypes, it took us several weeks to get things right. This card has medical usage which posed challenges of its own. We are happy to have braved them all.”

“This card is a testimony to the fact that innovation is not limited to any medium or category. We are exploring new horizons in the space of innovation and we believe that every problem can be solved through an apt innovation.”, added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney.

The branding has been extended to a direct mailer as well. The mailer too can test pregnancy while providing all the relevant information to the users.

Tags Dentsu Webchutney

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey