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Delhi Duty Free assigns digital mandate to Ignitee Digital

26-April-2013
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Delhi Duty Free assigns digital mandate to Ignitee Digital

Delhi Duty Free has appointed Ignitee Digital to manage its social media campaigns and digital communication. Delhi Duty Free had increased its engagement on Facebook and Twitter since last year and aims to cement its online presence to inform, educate and influence consumers’ buying behaviour.

Delhi Duty Free hopes to increase its interface and engagement with current and potential international travellers and offer updated data about the various activities and promotions about the brand. Through the association with Ignitee, Delhi Duty Free will seek to leverage the digital platform and build a unique brand image. Ignitee will manage not only its consumer engagement across all social networking sites, but also the digital media planning and buying for the brand across digital platforms.

On partnering with Ignitee Digital Services, Abhijit Das, Head of Marketing, Delhi Duty Free said, “Being the single largest duty free retail operator in India, Delhi Duty Free looks at introducing its one-of-a-kind products to the audience and give them a chance to interact and engage with the brand on the digital and social media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand grow.”

Commenting on the win, Atul Hegde, CEO, Ignitee Digital Services said, “We are extremely excited to create a 360-degree digital experience for Delhi Duty Free. Being India’s largest Duty free shop, we are very thrilled to leverage this opportunity and create many innovations and help create a distinct image of the brand in the minds of consumers and also bring many ‘firsts’ in this space for our category.”

With 40,000 square feet of retail space spread across the arrivals and departure area, Delhi Duty Free has one of the largest shop-floor areas in an Indian airport. 

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