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Debutant OzTern Digital Services to launch competition tracking tool

26-June-2009
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Debutant OzTern Digital Services to launch competition tracking tool

OzTern Digital Services, an online marketing solutions agency will soon be launching a tool called ChocoNet to optimize client’s website for search engines, and track its competitors.

Launched on June 1, 2009, OzTern Digital Services Private Ltd is a full-service consulting company offering comprehensive online marketing solutions. The firm is located in Technopark, Trivandrum and is being promoted by OzTern Technology Pvt. Ltd.

The company’s lineage can be tracked back to a start-up called KYDotcom founded by Sudhir Sreenivasan in the year 2000 in Trivandrum. Incidentally, Sudhir Sreenivasan is also the Co-founder and Director of the recently constituted OzTern Digital Services.

Many PR agencies around the world are now concentrating on media monitoring, a service that is rapidly picking up pace. OzTern Digital Services plans to develop such tools that will help in media monitoring.

Excited about the tools in the offing by his agency, Sudhir who has over 10 years of experience in online marketing said, “The ChocoNet platform is a series of tools that gives you the power to optimise your website which saves a great deal of time and makes managing online marketing campaign easier”.

He further said, “We would like to help companies achieve their business goals. Our vision is that, within the next three years, OzTern Digital Services Ltd will become the premier online marketing company in India by becoming internationally known for its online solutions and Services.”

Sreenivasan also said that the main challenges are deliverability for instance as people in India do not trust that goods ordered online will be delivered, and that using a credit card online is still a risky proposition for many.

Some of the clients of OzTern Digital Services include Neologix in addition to a few international clients.

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