Top Story


Home >> Digital >> Article

DDB Mudra Group launches Track DDB

Font Size   16
DDB Mudra Group launches Track DDB

DDB Mudra Group has launches Track DDB in India today, October 01, 2015. Track DDB will be DDB Mudra Group’s brand to address the increasingly complex data led world of marketing communications. With changes influencing the way consumers connect with brands and companies today, it is important to track the consumers’ decision-making journey and develop unique consumer centric perspectives and solutions.

Earlier this year Track DDB opened offices in Canada, Germany and Singapore and will soon be expanding its presence into other global markets.

As a starting point Track DDB will be launched in India with the existing RAPP India clients moving to the new agency. These clients will include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions, VGuard, among others.

Making the announcement in India, Madhukar Kamath, Group CEO and MD, DDB Mudra Group said, “The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected Data digital world. Track DDB will offer creative solutions across connected touch points to address today’s consumer.”

Track DDB will commence with presence in Mumbai and Delhi with a roll out in Bangalore in the near future.

Services that will be offered include Creative Services, Data and Digital Analytics, Database marketing, CRM, digital and mobile marketing services.  

Venkat Mallik, President, Track DDB India commented, “Track DDB will be a Data driven agency for the digital world which will bring the best thinking to address new age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch points and Track DDB will bring these to clients. Track DDB will offer solutions customized to specific industry verticals across FMCG, IT and B2B, Financial Services, Retail, Automotive, and Real Estate amongst others.”

Tags Track DDB DDB Mudra Group RAPP India Venkat Mallik Madhukar Kamath

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.