Top Story

Home >> Digital >> Article

DAN-e4m to unveil second edition of Digital Advertising conference and Digital Report on Jan 16

09-January-2018
Font Size   16
DAN-e4m to unveil second edition of Digital Advertising conference and Digital Report  on Jan 16

The second edition of the "Dentsu Aegis Network- exchange4media Digital Advertising Conference" and unveiling of the Digital Report were announced on Monday. The conference will take place on Tuesday, January 16, 2018 at the ITC Grand Central Parel from 3:00 p.m. onwards.

Dentsu Aegis Network, one of the leading global media conglomerates in India that specializes in Media, Digital and Creative, is ready to launch the annual edition of the Dentsu Aegis Network-e4m Digital Report. The report will be a comprehensive compilation of real time facts and figures pertaining to the entire Digital domain. The highpoint of the report is that it garners information from decision- makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals.

The Conference will have a line-up of a keynote session, standalone speakers and interesting panel discussions around Digital Advertising. Our Eminent Speakers for the event are:

• Mr. Amar Abrol, Managing Director & Chief Executive Officer - Air Asia (India) Limited (Keynote)
• Mr. Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network
• Mr V Chandramouli, CEO (Special Projects,) Pidilite Industries
• Mr Arnab Goswami, MD & Editor In Chief, Republic TV
• Mr Rajiv Verma, CEO, HT Media Limited
• Mr Raj Nayak, COO, Viacom 18
• Mr Kunal Shah, Founder, FreeCharge
• Mr Taranjeet Singh, Country Director, Twitter
• Mr Sandeep Bhushan, Interim MD, Facebook
• Mr.Sam Singh, Director of Agency Business, Google India

The attendees will include a mix of advertising and marketing professionals, media owners, publishers and India’s leading agency heads. The event proves to be the perfect platform to connect and network with like-minded business professionals leading to an exchange of ideas and fostering possible collaborations in the future and more importantly a step forward towards the growth of digital in India.

A few key highlights from the report are:

• The Indian ad Industry is estimated to grow with a CAGR of 11 per cent till 2020.
• Ad spends have seen double digit growth rates in e-commerce, BFSI, Automotive and Telecom.
• Digital Ad industry is estimated to grow with a CAGR of 32 per cent by 2020.
• Advertisers are now adopting Digital media as a branding medium, not merely a performance medium.
• It currently contributes 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020.
• E-commerce followed by telecom and BFSI spend the highest proportion of ad budget on digital media.
• Spends on Digital Video is expected to see the highest growth rate followed by Display and Social Media.
• OTT and an engaging mobile experience will drive the growth of the Digital Industry.

Telugu daily Sakshi has completed a decade in the newspaper industry. Group's Director-Advertising and Marketing talks about the newspaper's journey so far

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

right
left
INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS

#ShineWithBBLUNT campaign promotes at-home high shine crème hair colour range Salon Secret

The public can make contributions to government account number 10210100412397. IFS Code is FDRL0001021.

Your weekly news roundup, a summary of some of the stories to keep an eye on