Top Story


Home >> Digital >> Article seeks to empower women with 'Save Our Sisters' campaign

Font Size   16 seeks to empower women with 'Save Our Sisters' campaign

Time and again the debate over violence against women has garnered a lot of eyeballs, even angry protests all over the country, yet they lack any perennial ramifications.

To raise the voice of millions of women across the nation against their plight, has initiated a dedicated ‘Save Our Sisters’ (SOS) campaign. The campaign has been launched on the occasion of Raksha Bandhan with a punch line “Tabhi Main Tumhe Garv Se Rakhi Baandhungi” (Only then will I proudly tie you a Rakhi).

Raksha Bandhan celebrates the loving bond between sisters and brothers, with brothers taking the pledge to protect their sisters against all evil, throughout their lives. The campaign requests the readers to take a pledge to protect, love, care about and respect all women like their own family member. To be vocal against all the discrimination, exploitation, degradation, and humiliation that Indian women face in their day to day lives.

To take the pledge, readers have to log on to the Dainik Bhaskar website, they can change their DP as SOS logo and even share their pledge on Facebook, Google+ and Twitter in order to spread the word and unite everyone in this noble cause.

Extensive promotions for the campaign are being run through print advertisements in all the main editions of Dainik Bhaskar, ad banners on,, and

The poetry below sheds some light on the campaign and inspires the readers to take the noble pledge:

??? ??? ??????? ???? ?? ???? ????????...

??? ???? ?? ???? ?? ??? ??? ????,
???? ????? ?? ??? ??????? ?? ?? ?????
?? ??? ?? ???? ????? ?? ????,
?? ??? ????? ??? ?? ????...
????? ???? ?? ????? ??,
??????? ?? ?? ???? ?? ???-???? ?? ???? ????
??? ???? ??????? ?? ????? ??? ??? ?????...

?? ??? ??? ??????? ???? ?? ???? ???? ??????...

Tags Save Our Sisters Raksha Bandhan Google+

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by