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CyberMedia Dice offers online recruitment and assessment services

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CyberMedia Dice offers online recruitment and assessment services

CyberMedia Dice Ltd, the 51:49 JV between US-based Dice Inc. and CyberMedia India, has launched a technology-focused job board for the Indian market. It has been operational since April 5, and is positioned as ‘a one-stop shop for recruitment and assessment services for tech talent’. Traffic to the previous job portal from CyberMedia,, is now being redirected to, and all its assets have merged with the new entity.

Speaking to exchange4media, E Abraham Mathew, President, CIOL, and CEO, CyberMedia Dice, said, “We are in touch with around 50 companies. We shall be speaking to them over the next one month, and the feedback so far has been extremely positive.”

According to Mathew’s estimates, of the total online recruitment industry in India estimated to be in the region of Rs 70 to Rs 90 crore, the IT industry currently accounts for 40 to 45 per cent. He added that in the US, IT’s share of this pie would be much lesser in comparison, and India too would follow suit in that direction soon with a larger cross section of industries going the online recruitment way. “There will always be a market for horizontal job boards. Their spread is more. But only verticals can provide depth. Any IT company with aggressive plans would adopt more than one channel of recruitment,” he said.

He clarified that none of the channels of IT recruitment would go away, with campus interviews, print advertising, advertising on the company’s website, and consultants continuing to play a major role. Cyber Media with its domain expertise in IT and experience is hoping to add value to the IT recruiting process along with DICE, he added.

The venture is headquartered in Bangalore, and is banking on its USP - the MeasureUp Index (CMD-MUP Index) for job hunters to evaluate themselves and also present their grading to potential employers. All job seekers who register their profiles on the site can take up the assessment for free. This new product has been developed association with MeasureUp, a player in practice test and assessment products space and a subsidiary of Dice Inc.

In the year ended March 31, 2005, the total number of IT professionals in the country stood at around 7,00,000 and Cyber Media Dice is riding on estimates that this will grow to a million by 2007.


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