Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Culture Machine expands technology business into ASEAN

01-March-2017
Font Size   16
Culture Machine expands technology business into ASEAN

Digital media network Culture Machine has reorganized its sales team. Siddharth Narula, who served as President – Revenue has been promoted as Chief Revenue Officer, overseeing the expansion of the firm’s technology sales footprint in international markets, starting with South East Asia and North America.

Aditya Aima has joined as the Business Head – ASEAN for Culture Machine, operating out of Malaysia. Aima will oversee the expansion of Culture Machine’s Intelligence Machine and Video Machine offerings to its brand and advertisers.

Aima’s extensive experience includes strategic roles with established news and entertainment channels. His last stint was as Vice President with Astro Malaysia Holdings.

Minal Sharma has joined as the National Sales Head, overseeing all sales for Culture Machine’s studios and media brands. Sharma joins the Culture Machine team with over 16 years of experience across leading media and entertainment brands.

Narula will continue to report to Sameer Pitalwalla, CEO and Co-Founder, Culture Machine, while Aima and Sharma will report to Narula.

Sameer Pitalwalla said, “Our Indian media brands lead the charts in each of their verticals, and the core technology platforms that have helped scale them are already in use by Fortune 500 clients globally, with large demand the world over. We are excited about growing this opportunity, while continuing to focus on our domestic Media business.”

Speaking after his elevation, Narula said, “2016 has been one of the most active years for Culture Machine in terms of revenue escalation and content creation. We created trendsetting videos which have led hundreds of global and local brands to collaborate with us, resulting in award winning campaigns. In the embryonic days of digital entertainment and technology, the addition of Sharma and Aima will help catalyse the process.”

Tags Culture Machine Siddharth Narula Aditya Aima ASEAN Minal Sharma Sameer Pitalwalla

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before

Sowmya Iyer, founder & CEO says DViO Digital is all set to take on the South East Asia market in 2018

Address your questions at ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com