Top Story

e4m_logo.png

Home >> Digital >> Article

Cricketer Ishant Sharma is game for Jump Games and Zapak.com

06-May-2008
Font Size   16
Cricketer Ishant Sharma is game for Jump Games and Zapak.com

Jump Games and Zapak Digital Entertainment Ltd, the two gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma to create online and mobile games based around the cricketer.

The game, titled ‘Ishant Sharma Cricket Fever’, showcases Sharma’s bowling skills to the max. It is a 10-over cricket game, where the player opens the over with Sharma and shoots his deliveries towards the opponent’s batsman. The game offers an exhaustive array of deliveries like yorkers, in-cutters, out-swingers, and the player can also control the speed and swing of the ball.

Rajesh Sawhney, President, Reliance Entertainment Ltd, said, “We believe that cricket is not just a sport but a religion in India, and we at Reliance Entertainment are all set to capitalise on the huge opportunity this game presents. Gaming is a new industry in India and we believe that cricket can play a significant catalyst to give the industry the right kind of growth impetus. We have created both an online and a mobile game around Ishant Sharma, these are the first of their kind bowling-only cricket games and are sure to be a hit with all cricket fans in India.”

Talking about the association and the mobile game, Salil Bhargava, CEO, Jump Games, said, “Cricket is one of the most popular genres in mobile gaming in India; and now with our association with Ishant, we aim to provide the audiences with much more of their favourite content. It has been a fabulous year for Jump Games. We signed on Manchester United earlier this year, and now we are bringing the rising cricket star Ishant Sharma on mobile screens. Ishant is one of the most popular names in Indian cricket right now and we hope our games give another opportunity to his fans to play as their favourite cricketer.”

Talking about Zapak.com and its association with cricket, Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “Ours is truly a cricket crazy nation and it is proven from the fact that we have over 18 cricket games on Zapak.com and each of them are equally popular with the audiences.”

Giving insights into his first online and mobile avatar, Sharma said, “Today, youngsters are no longer content with usual ways of playing a game, they want it across all means of communication mediums, be it television, mobile or the Internet. We Indians are excited about all forms of cricket. For us, cricketers are demi-gods and cricket is a religion. I’m excited about this new online and mobile avatar that I’m donning as it gives me another opportunity to connect with this cricket crazy nation.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube