Top Story


Home >> Digital >> Article and launch Hindi coupons

Font Size   16 and launch Hindi coupons has announced a collaboration with, a Hindi content website, to launch coupons in Hindi. The audience of Raftaar will have access to offers and deals through a 'coupon tab'   on the home page. Visitors will be able to choose from a wide variety of coupons from mobile, education, beauty, fashion, recharge, sports and travel. The coupon will direct them to the merchant website where they can make purchases while saving money.

Speaking about the association, Sameer Parwani, CEO & Founder of said, “India is home to several regional languages; thus it becomes imperative to master the local language to reach the prospective customers in large as well as small towns and cities. Through this association we aim to reach out to a large number of Hindi speaking/reading audiences in India and acquaint them to the benefits of digital shopping. ”

Surjeet Singh, VP (Business and Marketing) of said, “Till now online shopping have been primarily limited to the English online audience. As smartphone-led mobile services grow beyond early adaptors, availability of Hindi language based communication will be a key to reach out to Next 300 Mn Internet users. Leading e-commerce and online travel portals have already started catering to this demand and It is sheer mandate to offer best online deals to them in Hindi.” Raftaar has used its Natural Language Processing (NLP) abilities to translate the coupons’ content in Hindi to make them more user friendly.

Associations like these are part of CouponDunia’s strategy of expanding beyond Tier-1 cities and attempting to bring convenience of coupons to the masses.

Tags CouponDunia Raftaar Online Coupons Smaeer Parwani Surjeet Singh

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube