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Consumers want to listen to more music on their mobiles: TNS research

08-November-2005
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Consumers want to listen to more music on their mobiles: TNS research

Global Tech Insight 2005, a study conducted by TNS, a leading global provider of market information, shows some interesting findings. According to the study, 35 per cent of the mobile phone users prefer listening to music on their mobiles. The study shows mobile music as one of the top ranking applications that consumers would like to start using or use more of in the future.

The study points out that mobile phones topped the chart as far as music was concerned. It shows that amongst those mobile users already using their phone to listen to music, some 16 per cent of all music they listen to daily is on their phones, compared with 15 per cent on a hi-fi or stereo system at home and just 10 per cent on a personal digital music player, such as an iPod.

Conducted in 15 countries between July 11 and August 15, 2005, Global Tech Insight 2005, surveyed 6,800 adults in the age group of 16-49 and included countries like, Australia, Brazil (Metro), China (Metro), France, Germany, Hong Kong, India (Metro), Japan, Korea, the Netherlands, New Zealand, Russia (Metro), Sweden, the UK and the US.

The study also shows that many customers who listen to music on their phone also do so whilst at home in addition to ‘on the go’, with almost a quarter (23 per cent) who say they listen to music on their mobile ‘in bed’, ‘at home at weekends’ (21 per cent) and ‘at home before and after work’ (16 per cent). This is compared to nearly half (47 per cent) who listen to music on their mobiles on public transport, and 32 per cent ‘while waiting for an appointment or meeting’.

Hanis Harun, Regional Director for Asia Pacific, TNS Technology, said, “The TNS study confirms a significant interest in listening to music using mobile phones, with considerable potential for mobiles to take a greater share of the market in the future. Accessibility is still very much an issue, but usage, intensity and appeal are both high. Additionally mobile music appeals to a broad cross-section of consumers around the globe, with the main adoption drivers being lifestyle-related and a love for music.”

“The pricing of downloads is still probably the greatest single barrier to encouraging more people to download and listen to songs on their phones. Other factors play a smaller part, including limitations of the capabilities of handsets and the time it takes to download. However, all the evidence points towards mobile music becoming increasingly competitive with personal digital music players such as iPods,” he added.

According to the study, respondents also showed interest in either ‘starting to use’ or ‘use more of’ the following applications in the future – ‘camera for photography’ (34 per cent), ‘SMS’ (28 per cent), ‘live radio’ (25 per cent), and ‘video camera’ (24 per cent).

The study also highlighted insufficient memory, poor quality of the listening experience as well as the ease to transfer music from other devices compared to downloading as some of the factors that deter mobile users from downloading more songs onto their phones.

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