Top Story

e4m_logo.png

Home >> Digital >> Article

Conde Nast seeks greater connect with premium audiences through ‘Conde Nast Digital Day’

25-November-2010
Font Size   16
Conde Nast seeks greater connect with premium audiences through ‘Conde Nast Digital Day’

The Conde Nast Group is organising the ‘Conde Nast Digital Day’ in Mumbai on November 25, 2010. Conde Nast India brings out magazines such as ‘Vogue’, ‘GQ’ and ‘Conde Nast Traveller’ in India.

Speaking on the idea behind this event, Maya Hari, Director, Conde Nast Digital, said, “Conde Nast understands and connects best with affluent consumers and has very powerful brands that have a deep connection with this audience. Brands like ‘Vogue’, ‘GQ’, and ‘Conde Nast Traveller’ have incredible power and global equity, and our audience, who are well-travelled and evolved, are very familiar with them. Since we have launched a premium digital division, the largest of its kind in the country, the idea behind the event was to start a conversation about how best to leverage the power of the digital medium and luxury digital platforms for engaging with premium audiences.”

The event will be attended by key stakeholders in the luxury/ premium industry, including CEOs, marketing heads, people from PR and communication industry, digital heads, media agencies and creative agencies.

Hari further said, “The event is a good way for us to build, champion and grow the use of the digital medium for luxury brands. Given that we are today the premier media company with a robust portfolio of digital platforms across the web, mobile and iPads, we hope to build meaningful conversations around how we can partner with brands on this medium.”

According to Conde Nast India, the digital medium has been embraced by multitudes of premium and luxury oriented consumers among others. Hence, it becomes an important to be a part of this medium. Also, digital allows for delivery of rich content instantly. These are factors that are important for the luxury industry as with other industries, which the group is targeting through its digital presence.

 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.