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Colourcraft Studio bags digital marketing strategy for Virtuous Retail

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Colourcraft Studio bags digital marketing strategy for Virtuous Retail

Virtuous Retail South Asia (VRSA), institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centers has engaged ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for its flagship centres at Bengaluru and Surat.

Initially brought on board to orchestrate the launch of VR Bengaluru on digital and social platforms, VR has since then expanded the Agency’s role into a more holistic and long-term partnership, which has been extremely fortuitous for both companies.

Commenting on acquiring this prestigious account, CCS Co-founder and Business Director, Aditi Gandhi said, “Virtuous Retail is an immensely dynamic brand. The trust they have shown in us to handle not one but two of their biggest community centres in Bengaluru and Surat, is a huge opportunity for us to create large-scale, strategy-driven campaigns to establish Virtuous Retail as a ‘master retailer’ to be reckoned with in the Indian retail space.”

Jermina Menon, Vice President – Marketing, Virtuous Retail, said, “Virtuous Retail’s vision for India is to create new social hubs for the urban consumer through "Connecting Communities©" – a platform for cultural festivals, civic partnerships and collaborations with community stakeholders. One of our major requirements was to have a business partner which would collaborate and bring alive the company’s core values and cultural beliefs. In ColourCraft we found the right fit of aligning our centres with our customers thru unique marketing programs. With this collaboration with ColourCraft Studio we hope to build not only our digital presence but also connect with the community that supports us.”

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