Top Story

Home >> Digital >> Article

Clea PR bags mandate for Loyakk Inc Blockchain ICO

Font Size   16
Clea PR bags mandate for Loyakk Inc Blockchain ICO

Clea Public Relations has bagged the mandate for one of the hottest Blockchain ICOs of 2018.

Founded by well-known technocrat Salim Ali, Loyakk Inc (out of Silicon Valley) is a provider of Blockchain-enabled Business Relationship Management platform for decentralized business networks. Loyakk Ltd will be leveraging this technology and planning an ICO in the first quarter of 2018 where it would be offering almost a quarter of a billion tokens for crypto coin purchasers around the world who are looking at blockchain beyond generic crypto currencies like Bitcoin or Ethereum. As part of its Loyakk mandate, Clea PR will define the communication strategy for the ICO; boost direct marketing efforts by networking with HNIs; direct the digital marketing effort for the Asian region; and lead the EIP (Educate, Inform and Persuade) effort through media relations.

Sadiq Quasim - Director at Loyakk Ltd, who is offering this ICO - had initiated a global search to find the right public and media relationship partner. She says, “After a global search, we are impressed with the expertise and knowledge that Clea Public Relations led by its management team of Vinod G Nair and Toral Sanghavi have garnered on blockchain technology and ICOs. Clea’s mandate for PR covers the entire Asia Pacific and European markets.”

Leading companies like Abbott Labs, Novartis, Infosys, Mphasis etc. use Loyakk’s platform to manage relationships with their customers and partners in a secure, personalized and agile manner.

With this feather in its cap, Clea PR has formerly launched its ICO Consultancy vertical and is in the process of signing on a few more clients. Recently, Clea has moved its focus away from traditional PR towards PR 3.0 involving high impact and high ROI based PR strategy.

Clea PR, part of the Clea Communications Group, is one of India’s premier Public Relations firms credited with the distinction of having pioneered the movement towards planned and strategic PR in India. Marketing and Communications Guru, Vinod G. Nair, the Founder and Managing Director of the Clea Group of Companies is acknowledged for leading the movement towards measurable Public Relations and for cutting-edge high-ROI brand building strategies that have helped hundreds of brands succeed in the market over the years.
Angel Funding, Venture Capital Investments and IPOs have been the primary avenues for businesses to raise capital along their lifecycle. Now a new and very disruptive model Initial Coin Offerings (ICOs) is taking root and shaking up the status quo.

“India has a very fast growing audience of crypto-savvy audience interested in the blockchain phenomenon,” says Salim Ali, Founder & CEO of Loyakk, Inc. “The potential of blockchain and its latest avatar - enterprise blockchain – to disrupt Enterprise Applications is tremendous.”

Driven by the power and global spread of crypto currency, ICOs have become the favoured route for digital enterprises to raise funds in a transparent, intermediary-free and democratised manner. In recent times, ICOs have helped enterprises raise billions of dollars from general investors.

The Clea Group of Companies is India's leading communication group that offers a plethora of services ranging from Public Relations, Media Relations and Dissemination, Digital PR, Film Production, Marketing Consultancy, Celebrity PR, Visual Communication & Design, Brand Custodial Services, Literary Representation and Social Media Research. It has a network of offices across 6 key cities and stringers in 33 locations.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week