Baaash Digital, the digital communication and social content division of Creativeland Asia Group, has recently won the digital marketing and social media mandate of oral care brand, Pepsodent. The account was won following a multi-agency pitch.
Baaash Digitalâs mandate is to create engaging digital and social experiences to drive unprecedented engagement with Pepsodentâs audience online. With a keen focus on innovative and insight driven campaigns, Baaash Digital will drive forward the brandâs vision and create high impact conversations across the digital and social ecosystem.
On appointing Creativeland Asia, Swati Sharma, Sr.Brand Manager Pepsodent, India, said, âWe are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together.â
Commenting on the win, Chief Operating Officer, Ankush Sohoni, Baaash Digital, said, âThe oral care segment in India has witnessed significant disruption in the last couple of years. Being a highly lucrative and competitive market, it is imperative to stay ahead of the dynamic behaviours of the consumer and raise the bar on engagement. We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand.â
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.