Baaash Digital, the digital communication and social content division of Creativeland Asia Group, has recently won the digital marketing and social media mandate of oral care brand, Pepsodent. The account was won following a multi-agency pitch.
Baaash Digitalâs mandate is to create engaging digital and social experiences to drive unprecedented engagement with Pepsodentâs audience online. With a keen focus on innovative and insight driven campaigns, Baaash Digital will drive forward the brandâs vision and create high impact conversations across the digital and social ecosystem.
On appointing Creativeland Asia, Swati Sharma, Sr.Brand Manager Pepsodent, India, said, âWe are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together.â
Commenting on the win, Chief Operating Officer, Ankush Sohoni, Baaash Digital, said, âThe oral care segment in India has witnessed significant disruption in the last couple of years. Being a highly lucrative and competitive market, it is imperative to stay ahead of the dynamic behaviours of the consumer and raise the bar on engagement. We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand.â
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands