Top Story

Home >> Digital >> Article

Ching’s launches brand connect campaign on Airtel DTH

Font Size   16
Ching’s launches brand connect campaign on Airtel DTH

Ching’s Secret, which makes instant noodles, soups and sauces, has launched a new campaign on Airtel DTH, where the branding is fully integrated into the channel’s homepage, which users go to for the channel guide, settings, messages and other services.

Ajaay Gupta, CMD Capital Foods Ltd, the brand owners of Ching’s Secret, said, “DTH is a rapidly expanding distribution platform, where it has pulled away nearly 30 per cent market share away from Cable. Ching’s is one of the most active brands in the digital, mobile and social media space in India across Facebook, Twitter, gaming or YouTube. Extending this further, Ching’s Secret is driving into other digital formats like DTH, Digital Cable and IPTV.”

According to Ching’s, Airtel Digital has over 2 crore viewers, who will be exposed to the branding at least six times a day.

The campaign will be an ongoing campaign with a different creative execution for the skin every few weeks, and will launch a second phase of the campaign, which will involve tweeting to Ching’s as part of an engagement campaign, which will be promoted through the Airtel DTH integration as well.

A third phase of the campaign will be rolled out as well, which will further leverage the interactive abilities of the DTH platform. According to the company, the third phase of the campaign will show prompts for the user to press the red button, which will launch further video content, at the user’s instigation.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network